Monday 11 April 2011

Delivering Quality First

The late Roy Jenkins pioneered a simple political bullshit test. Once you have learned to use it you find it is not only good for political claptrap but all manner of pronouncements, policies and PR guff.  To apply the Jenkins Test, simply take a political -- or other -- statement and reverse it. That allows you to stand back and see if the original statement really meant anything at all. So if we suppose that Quisling Clegg says: "Here in the Coalition we are fundamentally opposed to murder." Apply the JT and voila: "Here in the Coalition we are fundamentally in favour of murder", suddenly the Westminster Wonder looks even more banal and stupid than usual. He is clearly saying nothing of any substance.

I am instantly minded of the Jenkins Test when I hear BBC executives chanting their new management mantra - "Delivering Quality First". It is everywhere. Does that mean they used to "deliver" quality second, third, or last? What have Thompson, Thomson, Bennett et al (each earning several times the Prime Minister's salary)  been doing all these years -- running a public service broadcaster that doesn't "deliver" quality? Or is this just another piece of meaningless managementese as an attempt to justify said salaries. I think we should be told.


  1. How about applying the JT to this statement:

    "The liberal party is fundamentally opposed to raising university fees".


  2. I am not sure that the late Woy envisaged the JT being used on such shameless lies.